Instagram Reels: A Guide to Creating Viral Videos

What is Reels on Instagram

Instagram has been continuously rolling out new features to keep up with the competition, and its latest addition is Reels. You might have seen the Reels icon on your Instagram home screen and wondered, “what is Reels on Instagram?”

Reels is a new feature on Instagram that allows users to create and share short 15-second videos set to music or other audio. It’s similar to the popular app TikTok and was launched in August 2020. In addition, reels allows users to edit their videos with several features, including AR effects, countdown timers, and the option to adjust the speed of the video.

To access Reels, open the Instagram camera, swipe right to the Reels tab, or select the Reels icon on your home screen. From there, you can browse through videos created by other users or create your Reels. With Reels, Instagram hopes to keep its users engaged by giving them a new way to create and share short-form video content.

You may have encountered the term “Reels” if you’re an avid Instagram user. Reels is a new feature that Instagram launched in August 2020. It’s a short-form video feature, similar to TikTok, but limited to 30 seconds.

So, what is Reels on Instagram? In short, it’s an exciting new way for users to create, discover and share short-form videos more interactively. In addition, it’s a fun and engaging way to connect with your audience and to showcase your creativity and personality.

Here’s how to access Reels on Instagram:

  1. Open the Instagram app on your mobile device.
  2. Tap on the camera icon located on the top left of your screen.
  3. You’ll be taken to the camera screen – Swipe left to select ‘Reels’ from the options available.
  4. Once you’re in the Reels camera, you can start creating your short-form video using the editing tools available on the screen.
  5. Once you’ve finished creating your Reel, you can choose to add music, captions and hashtags, and share it with your followers or to a larger Instagram audience.

It’s a simple process that can be done in minutes – and the best part? You can watch Reels from other users by simply exploring the ‘Reels’ section in the Explore page or by browsing through your personal feed.

In conclusion, Reels on Instagram is a great way to showcase your creativity and engage with your audience in a new and exciting way. It’s a fresh and innovative feature we’re excited to see grow and develop in the coming months.

Navigating Instagram Reels Features

If you’re wondering what is reels on Instagram, it is a feature that allows users to create and share 15-second videos set to music or audio clips. With its rise in popularity, Instagram has introduced new tools to make Reels more fun and engaging. As a blogger, I’ve explored some of these features and here’s what I’ve discovered so far:

Adding Music to Reels

Adding music to Reels is one of the most exciting features of the tool. When creating your videos, Instagram offers a vast library of licensed music. You can select a popular song, a trending track, or even upload your sounds. This feature allows you to set the mood of your video and make it more appealing to your audience.

Editing Reels

Instagram Reels has a range of editing tools when creating your videos. For example, you can adjust the video’s speed, apply augmented reality effects, and use various filters and stickers. These tools allow you to showcase your creativity and make your video more fun and engaging.

Sharing Reels

Once you’ve created your Instagram Reels video, you can share it with your followers and on the Reels tab. This section is visible for all Instagram users worldwide, allowing maximum exposure for your content. With this feature, it’s possible for your content to go viral, and you can reach a broader audience.


The Instagram Reels feature also offers analytics, allowing users to track their video’s performance. You can view useful data on your Reels such as views, likes, comments, and shares. This feature enables you to understand which Reels perform better and enhance your future content strategy.

In conclusion, Instagram Reels is a creative way to showcase your brand and boost your engagement on Instagram. It offers a range of features to increase your visibility, including music libraries, augmented reality effects, editing tools, and analytics. As an expert blogger, I recommend utilising these features to elevate your content and stand out on social media.

If you want to create engaging video content on Instagram, using the Reels feature is an excellent way to reach your target audience. Here are some valuable tips for creating compelling Instagram Reels content.

Creating Engaging Instagram Reels Content

1. Keep it short and sweet

One of the essential features of Instagram Reels is that they are short – just 15 to 30 seconds long. This short attention span means your content must be visually appealing and straightforward. It would also help to ensure the message is conveyed clearly and effectively to your viewers.

2. Showcase your brand personality

With so much competition on social media, you need to make sure your content stands out. Using Reels is an excellent opportunity to showcase your brand’s culture and personality. Don’t be afraid to use humor, creativity, and authenticity to create engaging content that resonates with your audience.

3. Leverage trends and challenges

Like any social media platform, Instagram Reels has its share of trends and viral challenges. Jumping into these conversations and adding your unique twist can significantly help expand your reach and grow your following on the platform.

4. Use engaging music and captions

Another way to engage your audience and keep them hooked is to use upbeat music and catchy captions. Instagram Reels comes with a vast library of music, so take advantage of this feature to find tracks that fit your content’s mood.

5. Promote your Reels for higher visibility

If you want to maximize engagement and visibility, don’t forget to share your Reels on other social media platforms. This way, you can attract new followers to your Instagram account and drive more views and engagement on your Reels.

In conclusion, Instagram Reels is a fantastic and straightforward way to create engaging video content on the platform. Following these tips, you can effectively leverage Reels to attract new followers, build your brand, and engage with your audience.